Brainstorming, while not truly a futures method, attempts to draw out peoples’ creativity through idea generation. It is a good way to quickly identify the key opportunities and risks inherent in an issue and to determine different future possibilities and alternate long-term strategies.
Uses of the method
Steps to complete
A variant of this method is brainwriting. Rather than ask participants to yell out ideas (a serial process), you ask them to write down their ideas for a few minutes; then, you have each participant share their ideas on to someone else, who reads the ideas and adds new ideas to their own. After a few minutes, you ask the participants to share their ideas wito others, and the process repeats. After 10 to 15 minutes, you hold an immediate discussion on the best ideas.
This method and your response can be shared with other members or kept private using the 'Privacy' field and through the 'Tag', 'Report' and 'Forum' functionalities. Use 'Tag' and/or 'Report' to aggregate your analyzes, or add a 'Forum' to ask others where they agree/disagree and encourage them to make their own analysis from their unique vantage point.
Click the 'Invite tab to send invitations to other members or non-members (colleagues, external experts etc.) to ask for their input. You can whether or not you want anonymous responses. These can be viewed and exported within the Responses tab.
A creative method devised by Alex Osborn, an advertising executive, in 1941 to generate more ideas from business meetings. Osborn noticed that meetings were generally inhibited and proposed a method to stimulate more creativity.
With significant improvement of the technique over the years brainstorming is now a universally used idea generation technique and has morphed into may may variations.
Osborn’s method is described in his book ‘Applied Imagination' published in 1953.
There are many variants of Brainstorming:
Even with all the advice and tools we have provided here starting a foresight project from scratch can be a daunting prospect to a beginner. Let us know if you need help with this method or want a group facilitation exercise or full project or program carrying out by us. We promise to leave behind more internal knowledgeable people who can expand your initiative for better organizational performance.
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