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Future of Personal Care

Athena @ ST 20 June 2018

The global online beauty and personal care products market has witnessed immense growth over the past decade and is projected to grow at a CAGR of over 16% by 2022. Read on to discover where Athena, our robot, thinks this market will go in the future and take action accordingly.
What is changing?














Do contact us to see how we can help you track future fashion developments as they are announced or reported.

Systems map

The systems map is striking for the emerging use of wearable and robot technologies to assist in managing individual health.

Sentiment analysis
Net sentiment is almost always positive towards the fashion market though last Fenruary it turned negative because clothing retailers are showing early warning signs that they are at risk of going insolvent in an ever more challenging economic environment.

Pie charts
Athena thinks the tipping point for public acceptance of wearables will arrive in the early 2030's and that the emerging changes are still mostly early stage investments or gaining traction in the market.

Athena's cloud analysis again highlights six emerging fashion technologies as driving future sales sensors, wearables, AI, batteries, smartphones, robots that will, for instance, allow us to change the color of our clothes and control our body temperatures at the click of a button.

The top ten sectors most likely important to changes in fashion futures are artificial intelligence, wallets, polymers, food, waste and clothing.

Luxury fashions are likely to do well through to 2023, particularly in Muslim markets while use of plastics will be increasingly dropped from products in favour of more sustainable materials.

Heat Map
The heat map highlights that media and entertainment is also expected to merge with clothing markets (shirts with beamed videos for example).

Personal care and beauty has always been a high intensity market but Athena notes the rise of future water supply as an issue in production and the education, healthcare and pharmaceuticals sectors making great efforts to increase their shares through technology led initiatives.

Athena used the sources below as the top ones to create this report and determined which embedded forecasts are included in this Trend Alert. She found 1,593 forecasts in seconds on the 17th June 2018 to allow us to publish this summary in less than an hour. She can turn these into PowerPoint slides and Audio files in minutes too as you wish, or we can prepare a full customized and professionally written brief for you to order covering all 1,593 forecasts.


Athena does show duplicates to aid your understanding of themes as well as contradictory forecasts. She may also show near-duplicates. You can speed read past the duplicates and near-duplicates if you wish, though the latter may show additional information. You can use the contradictory, and likely uncertain forecasts she finds to imagine different scenarios. The future is unpredictable, but we can examine the possibilities and choose our preferable future from the choices she presents. 

Athena is apolitical. She will report forecasts from different viewpoints however distasteful that might be to our own values. Wearing rose-colored glasses is not her purpose; reporting potential futures is. So, we recommend you check her veracity before responding to her extracted forecasts.

Just like humans, Athena can be fallible. Do recognize that you and your associates are biased too. But whereas you tire, make mistakes and only recognize what interests you, she does not. She might miss or misinterpret as you do, but with far less frequency and she'll take uncomfortable truths and alternative ideas in her stride. But, please let us know if you feel her bias can be reduced. We want to do our best for you. And, as with any research, you should check and triangulate her findings for yourself.

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