Global Scans · Media & Entertainment · Weekly Summary

• [New] By the end of 2026, AI visibility will be a core KPI alongside paid media and SEO. Augustine Agency
• [New] By 2026, over 60% of agriculture PR campaigns in DC will leverage AI-driven media analytics for targeted outreach. Farmonaut
• [New] 82.9% of total social media ad spending will be generated through mobile by 2030. Sprout Social
• [New] Social media platforms have transformed into indispensable tools for businesses worldwide, offering unparalleled opportunities for advertising, community building, and commerce. Qubit Capital
• [New] Creators will operate as media channels in 2026, creating available inventory, an established audience data set and a brand safety presence. FindArticles
• [New] Media and creative agencies face a range of threats in 2026, from generative AI to media fragmentation and the continued dominance of Meta and Google's platforms. Digiday
• [New] The entertainment & gaming segment is predicted to grow at the strongest CAGR of approximately 17.38% during 2026-2035, driven by increasing adoption of immersive gaming experiences and virtual reality integration. GlobeNewswire
• [New] U.S. CTV ad spend is projected to increase from approximately $33.35 billion in 2025 to $38 billion in 2026, representing close to 14% year-over-year growth and firmly positioning Connected TV as a core channel in modern media strategies. AI Digital
• [New] In 2026, nine streaming platforms will exceed $1 billion in ad revenue, and CTV will account for 20% of U.S. media consumption. Adtelligent
• [New] By 2026, AI-driven media intelligence will be expected, not optional. TV News Check
• [New] No single technology can reliably distinguish AI-generated content from authentic media, and that deepening reliance on any one method risks misleading the public. Campus Technology
• [New] Eligible applicants are university students enrolled for 2026-27, juniors, seniors, or graduate students, majoring in journalism, television, radio, film, or media studies, with a minimum 3.5 GPA. / USA All Hear
• [New] US women's sports media rights are projected to reach $520M annually by 2030, a 250% increase from 2024 levels. CMMedia by Carrie A. Mitchell
• Social commerce revenue is projected to hit $6.2 trillion by 2030, growing at 32% annually between 2023 and 2030, reflecting the rapid expansion of social media retail and its increasing role in consumer behaviour. Los Angeles Times
• Generative AI app downloads-leveraging large language models and image generators for writing, research, education, and entertainment - are expected to reach 4 billion, generate $4.8 billion in in-app purchase revenue, and account for 43 billion hours of usage. Futureuae
• A new report highlights how AI-generated audio could become a meaningful new advertising channel for Google, signaling continued experimentation with generative media formats beyond text and images. Tech Startups - Tech News, Tech Trends & Startup Fundin
• The Trump-era's plural, vertically integrated, and agile media strategies will continue to be the dominant media strategies for the management of integrated legacy media. R. Couri Hay
• Iran and the United States will reportedly hold another round of talks in the coming days, and Israeli media reported that the United States told Iran that it expects Iran to make a tangible and significant concession regarding its nuclear program in the next round of talks. Critical Threats
• Part of an Arkansas law banning social media platforms from using algorithms to deliver content that might lead to substance abuse, eating disorders, or suicide was unconstitutionally underinclusive. American Enterprise Institute - AEI

Last updated: 16 March 2026