NLP

• Beyond the usual back-and-forth between buyers and sellers, the Nielsen skirmish could set up for an actual change in how TV advertising is measured. / Digiday
• Through Nielsen's measurement of both targeted and linear audiences, advertisers can better monetise advertising impressions without risking measurement of linear audiences. / IAB
• Nielsen expect its latest move in addressable TV will represent the biggest change to measurement and to the TV currency in at least the last decade. / Beet.TV - The Root to the Media Revolution
• Built on the most holistic and predictive view of consumer purchasing habits, 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. / Neilsen
• Roku TV models already include support for Nielsen ACR and will add digital-ad insertion capabilities in the near future. / Yahoo!
• The Roku acquisition will include Nielsen's video automatic content recognition and dynamic ad insertion technologies, and will strengthen Roku's proposition to advertisers in the linear TV space. / Advertising Age
• Research company Technavio projects a compound annual growth rate of more than 4% for the global food flavors market from 2020 to 2024, boosted by increasing demand for food flavors from the processed foods industry. / IFT
• 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape. / New Hope Network
• As of October, sales of plant based meats in the U.S. had reached $946.6 million, 10.2% more than the previous year: Sales could reach $1 billion in 2020. / USA Today
• Online advertising spending is expected to continue to rise with 64% of respondents saying that their company will spend more money on online advertising in 2019. / Info Cubic Japan Blog
• Nielsen's FMCG E-commerce study estimates that e-commerce's share of total FMCG value will increase 119% by 2022 and will be worth US$678 million. / Neilsen
• Online grocery delivery is rapidly growing: While its share of the $641 billion food market is currently only 5%, sales are expected to skyrocket to $100 billion by 2025. / Convenience Store Decisions
• Consumer adoption of online grocery shopping is accelerating and could become a $100 billion business in the next four years. / Food Dive
• Online grocery sales in the United States are expected to reach $100 billion, up from $19 billion last year / Environmental Leader
• About a quarter of American households buy some groceries online, and more than 70 percent will use online food shopping within 10 years. / Packaging Strategies
• 70 percent of consumers will be grocery shopping online by 2024. / ChiefExecutive.net
• FMCG e-commerce is set for exponential growth as total retail e-commerce is predicted to grow by 20% or an additional $2.1 trillion by 2020. / The Edge Singapore
• During the next decade, the percentage of people doing their grocery shopping online is expected to more than double. / Food Dive
• Consumer spend on online grocery shopping is forecast to reach $100 billion within the decade - the equivalent of 3,900 grocery stores based on store volume. / Cognizant
• Online grocery spending is expected to reach $100 billion by 2025 while the percentage of shoppers doing their grocery shopping online is estimated to more than double. / Retail Dive
• 55 percent of global consumers will pay more for products and services offered by companies that make a positive social and environmental impact. / The Content Standard by Skyword
• While the coronavirus pandemic has brought about a behavioral shift among shoppers - a Nielsen survey suggests 93% of consumers around the world will now consider buying online - the global economic recession is clouding the outlook for cross-border e-commerce businesses. / Nikkei Asian Review

Last updated: 25 July 2021