Global Scans · NLP · Weekly Summary

• [New] Combined, Nielsen will measure 75% of CTV media spend and 87% of total video digital spend across computer, mobile and connected TV. MartechVibeWhere Technology Powers Marketing
• One could certainly sell more books: last year in Britain, according to figures from Nielsen BookData, 3% of all books sold were self-help. The Economist
• The Ariane 6 already has 30 flights on its manifest, Tolker-Nielsen added, 18 of which will help build out Amazon's new Kuiper satellite-internet constellation. Scientific American
• As the number one soft drinks category, worth £5.9bn, according to Nielsen IQ data, cola presents a significant opportunity for retailers to maximise sales. FoodManufacture.co.uk
• While eating insects in the West is not mainstream, Buhl-Nielsen sees the potential of changing people's minds by sharing how insects can help address the demand for more sustainable protein. / USA FoodNavigator-USA.com
• As a private company, Nielsen will be even better positioned to deliver the best measures of consumers' rapidly changing behaviours across all channels and platforms. Research Live
• Ahead of the 2026 FIFA World Cup, Nielsen found that over two thirds of global soccer fans found sponsoring brands appealing, compared to 54% of the general population. Sports Business Journal
• Recent Nielsen reports project a double-digit growth rate for RTD coffee through 2025, fueled by demand for convenient and flavourful on-the-go options. West Berkshire Roastery
• The Nielsen Norman Group anticipates a global workforce of over 100 million UX professionals by 2050. Yahoo Finance
• Groups like ratings and measurement firm Nielsen are leading the charge to develop cross-channel solutions and new currencies that will, in theory, enable advertisers to more easily assign value to all their media investments through one streamlined source. The Drum
• A Nielsen survey finds that 73% of global consumers will make changes to consumption to lower their impact on the environment. Business Matters
• Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable. / USA Neilsen
• Nielsen plans to further strengthen its ID system with Participant Panel data expanding its ability to validate and correct external datasets within the Nielsen ID System. / USA Nielsen
• Nielsen ONE will truly power a new era of TV measurement in a digital-first world. LinkedIn
• Nielsen plans to reclassify homes with a vMVPD as Cable Plus homes in 2024. Nielsen
• Nielsen Digital Ad Ratings will enable advertisers to more easily buy and optimize Samsung TV Plus inventory. Neilsen
• Through the transition toward Nielsen ONE, the media industry gains full comparability across linear and digital, and measurement will be complete and representative. Neilsen
• Nielsen is confident Mdundo's growth will accelerate, thanks to increased mobile penetration; an estimated 475 million people in sub-Saharan Africa will be mobile internet users by 2025, almost double that in 2019. CNN
• Nielsen plans to expand beyond basketball. On3

Last updated: 19 October 2025