Global Scans · Screens · Weekly Summary

• [New] As internet speeds increase worldwide, IPTV will likely become the dominant form of television entertainment. OnPattison
• [New] In 2026, IPTV will become one of the most popular alternatives to cable TV. OnPattison
• [New] With AI data center demand and streaming revenues projected to push global TV / online video past $1 T by 2030, there is a clear monetizable need for higher-capacity transport and metro edge upgrades. The Art of CTO
• [New] Multimodal dubbing will integrate voice with gestures and expressions by 2027, with real-time automated dubbing becoming viable for live events and TV broadcasts within the next 2 years. Vozo
• [New] AI could redistribute $60 billion of annual film and TV revenue across the broader production value chain within five years of mass adoption. Vozo
• [New] If you buy a TV in 2026, it will likely be branded as one of four primary display types: OLED, QLED, Micro RGB, or LED. Business Insider
• [New] Samsung introduced its AI-powered vision for connected living, including a massive 130-inch micro RGB TV and smart appliances that anticipate user needs across entertainment and wellness ecosystems. worldecomag.com
• [New] Key Stat: Subscription OTT (sub OTT) streaming services will draw 78.9 million more viewers than total pay TV will in 2026. eMarketer
• [New] (Industry projections) Connected TV ad spending is projected to reach $120.6 billion by 2030, growing at 16.6% CAGR. ngram
• [New] YouTube, Netflix, and Disney's newly unified service will lead, but free ad-supported streaming TV is also coming on strong. eMarketer
• [New] Collectibles, kidults and KPop are the key trends that will shape play in 2026; with social media-driven trends, TV and Movie characters and adults' desire for escapism and psychological wellness all driving demand. Toys n Playthings
• From 2026 onward, connected TV will become increasingly automated, measurable, and outcome-oriented. Starti Blog
• Global connected TV ad spend is projected to surpass USD 45 billion in 2026, driven by growing adoption of advanced targeting, cross-device retargeting, and precise attribution models. Starti Blog
• In 2026, linear TV will shift from broad reach to performance-based primetime, with advertisers paying premiums primarily when content delivers measurable outcomes. Tenetic
• CTV accounts for nearly half (43.8%) of total TV usage and is projected to reach 248 million US viewers by 2027. StackAdapt
• In the US, CTV ad spend is forecast to reach $38 billion in 2026 - around 40% of total TV ad spend. Marketing Procurement iQ
• Connected TV ad spending in the U.S. is projected to reach $37 billion in 2026, reflecting continued double-digit growth and strong advertiser focus. LinkedIn

Last updated: 13 April 2026