Global Scans · Screens · Weekly Summary

• [New] The Apple TV is rumored to receive a major upgrade with the inclusion of the A17 Pro chip, which could redefine its capabilities in gaming and artificial intelligence. Geeky gadgets
• [New] Apple TV: A faster A17 Pro chip that will support 2026's revamped version of Siri powered by Apple Intelligence, and likely Apple's N1 chip with Wi-Fi 7 support. MacRumors
• [New] By 2030, retail media will be among the largest paid media investment categories, with global retail media spending reaching twice the level of global television ad spending. Forrester
• [New] With rooftop and wall-mounted sites making up a large share of Mumbai's OOH ecosystem, marketers fear higher rates, reduced visibility, and shrinking flexibility for integrated campaigns. Storyboard18
• [New] CTV ad spending in the U.S. is projected to reach $42.4 billion by 2027, surpassing linear TV ad spend. The Desire Company
• [New] Disney will sell ESPN DTC as a standalone and look to make it available to pay-TV distribution partners that already carry the ESPN channels. Light Reading
• [New] LIME HD TV, a Russian TV app, will be pre-installed on smart TVs from next year. The Economic Times
• A new version of Apple TV with an A17 Pro chip, an N1 network chip, and an integrated FaceTime camera could be introduced. Yahoo News
• Beyond laptops, Apple is supposedly going to launch a refreshed Apple TV set-top box, a new HomePod mini, and updated AirTags. Tom's Guide
• The next-generation Apple TV 4K is expected to deliver a significant leap in performance, thanks to the inclusion of the A17 Pro chip and 8 GB of RAM. Geeky gadgets
• Apple is expected to release the HomePod mini and a new Apple TV 4K device by the end of 2025, and they are small enough products that they may sneak into the iPhone event. Mashable
• Connected TV viewing will surpass traditional linear television in 2025. eMarketer
• In 2025, CTV will edge past linear TV by six minutes per day, according to EMARKETER's latest time spent forecast. eMarketer
• WPP Media forecasts total TV ad revenue - across broadcast and streaming - will rise just 1% to $162.5bn (£120bn) globally in 2025. Marketing Week
• With the rise of digital engagement and the prospect of AI-assisted hyper-personalization, which may lead to greater end-user uptake, connected TV ad revenues will rise to $51bn in 2029 - equal to 45% of traditional broadcast TV advertising. IBC
• Anyone heavily invested in the Google ecosystem, will also appreciate the seamless integration with devices like Nest Cam or Google TV. CNet
• You will find Windows, MacOS, Android and iOS / iPadOS apps from nearly every VPN provider, but certain platforms such as Amazon Fire TV, Apple TV and a Linux graphical user interface app are more rare. CNet
• The latest Apple TV 4K and HomePod mini 2 are expected to offer performance enhancements, a boost for HomeKit as Apple builds more touchpoints across screens and speakers. Gadget Hacks
• Hollywood unions including the Writers Guild of America and SAG-AFTRA have already fought to restrict the use of AI in film and television production, fearing it could erode both job security and creative rights. ScreenHub Australia
• By 2029, OOH ad spend is estimated to exceed $12.2 billion (2024-2029 CAGR of 2.2%). / USA MarketingCharts

Last updated: 13 October 2025