Global Scans · Screens · Weekly Summary

• [New] The Connected TV statistics show Gen Z users will grow from 49.6 million in 2022 to 56.1 million by 2025, which results in a user increase of 6.5 million users within three years. Electro IQ
• [New] YouTube has become both a partner and an existential threat to traditional TV, now leading U.S. TV-screen viewing for nearly a year and generating more than $70 billion in annual revenue. Further&Better
• [New] Linear TV ad spend fell 12% in 2025, with a further 2.6% decline forecasted for 2026 (which could have been worse without the upcoming Winter Olympics and the FIFA World Cup). Streaming Made Easy
• [New] A modern smart TV from Samsung or another major manufacturer will be better than ever at running streaming apps quickly and smoothly in 2026. AOL
• [New] By 2026, a significant portion of OOH investment is expected to come from automated buying. Taggify
• [New] Personalization will no longer sit at the edge of the TV experience in 2026. IBC
• In 2026, TV, and specifically CTV, will no longer be treated as a channel that stops at awareness. Streaming Media Magazine
• As more sports migrate toward streaming, TV advertisers in categories like auto, beer, QSR, finance, and tech will shift a growing share of their sports budgets into CTV buys on YouTube, Prime Video, Disney, and others. AI Digital
• Amid what seem like stalled negotiations, threats of regional conflict that would further disrupt daily life for Iranians, and media and protest crackdowns, satellite network broadcasting such as Iran International and YourTime TV remain essential to everyday Iranians. Reason.com
• 2026 will be the year we start seeing that vision realized across both TV and digital, creating a true bridge between planning, activation and measurement. TV Tech
• You will actually be hard-pressed to find a TV that does not contain smart features, and leading brands like Samsung and LG have been perfecting their user interfaces and app libraries for years. BGR
• 2026 has already brought increases to services you might use to stream shows, movies, music and live TV, such as Paramount Plus, Spotify and Sling. CNet
• Chip manufacturing giant TSMC is already trying out microLED interconnects, and it's easy to imagine chipmakers turning to even smaller LEDs in the future. IEEE Spectrum
• Two of the top NBC-friendly month-to-month live TV services we have tested are DirecTV and Sling TV, both of which have confirmed that NBC's 4K broadcast will be available on TVs with 4K capabilities. Business Insider
• The advertising field considers CTV to be essential because it will generate 75% of worldwide TV advertising revenue by 2030. Electro IQ

Last updated: 02 March 2026