Global Scans · Screens · Weekly Summary

• [New] Digital video is expected to exceed 60% of total TV and video ad spend in 2026, which strengthens demand for sponsor-branded video assets, OTT placements, social clips, and livestream integrations. / USA Globe Market Research
• [New] U.S. digital video ad spending reached USD 78 billion in 2025, while digital video is projected to surpass USD 80 billion in 2026 and exceed 60% of total TV and video ad spend for the first time. Globe Market Research
• [New] Smart TVs now make up 72% of the total TV set installed base in 2025, rising to a projected 85% by 2029. PPC Land
• [New] Linear TV's share of global media spend has fallen from 41.3% in 2013 to 12.4% in 2026, and eMarketer projects linear TV ad spend will decline another 11% in 2026 across national and local. Digital Applied
• [New] The average American expects to spend $1,177 on a new TV, so it's likely one of the most expensive electronics in your home. SlashGear
• YouTube has won the global rights to broadcast the Oscars from 2029 and is pushing into late-night television; Twitch has become a venue for mainstream politics and the games industry. The Sydney Morning Herald
• By 2030, online betting will be a larger segment than OOH or cinema. PwC
• As consumers increasingly source content real-time and on mobile and digital platforms, global traditional TV revenues fell 2.7% in 2025 to $360.5 billion and are projected to continue to fall at a CAGR of -1.1% to $341.2 billion by 2030. PwC
• FAST (Free Ad-Supported Streaming TV) is the fastest-growing OTT revenue stream, projected at $52 B globally by 2026. AgileSoftLabs Blog
• Apple confirmed that tvOS 27 will introduce a systemwide text size setting, allowing users to enlarge text across the entire Apple TV interface for the first time. Access Information News
• AdImpact said it expects $5.6 billion to be spent on broadcast, $1.4 billion on cable, $2.6 billion on connected TV and $1.68 billion on digital. CNBC
• By taking over Warner Bros, Paramount will become one of the most powerful forces in Hollywood, adding news network CNN, TV networks HBO, TBS, TNT, TCM, as well as studios DC Studios and New Line Cinema to its current stable of assets. BBC News
• The IAB projects creator content ad spending will hit $44 billion in 2026, up from $37 billion the year before, and platforms like YouTube are now selling creator shows to advertisers the way networks sell television. New Engen
• Ultra-thin form factors will certainly be a smart TV trend in 2026. AOL
• You will see major discounts on Amazon devices like the Amazon Fire TV Stick, Amazon Echo Dot, Kindle Paperwhite and Ring video doorbell. AARP
• With combined CTV and linear TV ad spend nearing $100 billion in 2027, the rise of streaming platforms and diverse ad formats has made ad tracking and measurement complex. IAB

Last updated: 06 July 2026