Global Scans · Screens · Weekly Summary

• [New] After the pandemic drove a wave of TV upgrades, many consumers will be ready to upgrade again in 2026, particularly ahead of the FIFA World Cup. The Sydney Morning Herald
• [New] Instagram is testing TV broadcast in the US on Amazon Fire TV devices, where creators' reels will appear on the big screen, blurring the line between broadcast and what that really means. The Drum
• [New] TCL's 2026 X QD-Mini LED TV Series and C Series will support Dolby Vision 2 via a future update. Engadget
• [New] Google envisions TV-based assistants as hubs for home entertainment and contextual search. MarketingProfs
• [New] Samsung unveiled what might be the most ambitious TV at CES: a 130-inch Micro RGB prototype that dominated its exhibition space like a cinema screen in a living room. The Sydney Morning Herald
• [New] With TV - long trusted with brand building - set to become easier to buy, its short-term outcomes easier to measure, its long-term growth effects well evidenced, and its immense addressability increasingly understood, 2026 might just be the year of, well, TV. The Media Leader
• [New] By summer, streaming will push over 50% of all television viewing for the first time, FAST will have put Netflix in its rearview, and YouTube will surpass all of US Broadcast, combined. Media War & Peace
• [New] As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. CNW Group
• [New] Connected TV and video advertising will take center stage in 2026, with programmatic video spend exceeding $110 billion and CTV usage reaching nearly 4 billion global users. Communicate online
• [New] EchoStar is highlighted as a multi-segment operator (Pay-TV, Retail Wireless, 5G network deployment, broadband/satellite) and is tied to a referenced $23 billion catalyst that could affect its outlook. MarketBeat
• [New] However a new trend that's going to pick up steam in 2026 is actual AI assistants, or chat bots, popping up on your smart TV Home Screen. Yahoo Tech
• [New] The big new TV tech as 2026 begins is going to be RGB TVs. Yahoo Tech
• [New] Up to 50% of streaming advertisers will shift budgets from search and social media to connected TV in the second half of 2026, citing declining click-through rates in search and brand safety concerns in social media. NewscastStudio
• [New] LG plans to introduce its first Micro RGB television and a new range of gaming monitors that support higher resolutions and built-in image processing tools. Hindustan Times
• The NFL's current TV contracts have an opt-out clause after the 2029 season, but it has the option to opt out early from its 11-year, $111 billion set of agreements. Front Office Sports
• With the likelihood of carrying games involving Messi in 2027 and 2028, it feels likely that there will be more willing potential traditional TV partners in the U.S., Canada and beyond, even if the streaming rights do not come as part of a new package. MEXC
• 55% of travelers have booked or would consider a trip inspired by literature, and Expedia Group's 2026 Set-Jetting Forecast reveals that 81% of Gen Z and Millennial travelers now plan their vacations around film and television locations. Odessa American

Last updated: 12 January 2026