Global Scans · Screens · Weekly Summary

• [New] Brands such as Samsung and Apple will push brighter and more efficient OLED and early microLED displays into mainstream models. PC Tech Magazine
• [New] Traditional TV spend is projected to contract from $66.6 billion in 2022 to $43.1 billion in 2028. PPC Land
• [New] Key products like Apple TV 4K, HomePod mini, and the rumored HomePad remain delayed pending Siri's major overhaul expected with OS 27. Macworld
• [New] The largest funding source for programmatic CTV and audio budgets in 2026 is expected to be from linear TV. comScore, Inc.
• Retail media networks are projected to account for 15.4% of all ad revenue by 2028, eclipsing television. Indepth Research Institute
• As internet speeds increase worldwide, IPTV will likely become the dominant form of television entertainment. OnPattison
• In 2026, IPTV will become one of the most popular alternatives to cable TV. OnPattison
• With AI data center demand and streaming revenues projected to push global TV / online video past $1 T by 2030, there is a clear monetizable need for higher-capacity transport and metro edge upgrades. The Art of CTO
• Multimodal dubbing will integrate voice with gestures and expressions by 2027, with real-time automated dubbing becoming viable for live events and TV broadcasts within the next 2 years. Vozo
• AI could redistribute $60 billion of annual film and TV revenue across the broader production value chain within five years of mass adoption. Vozo
• If you buy a TV in 2026, it will likely be branded as one of four primary display types: OLED, QLED, Micro RGB, or LED. Business Insider
• Samsung introduced its AI-powered vision for connected living, including a massive 130-inch micro RGB TV and smart appliances that anticipate user needs across entertainment and wellness ecosystems. worldecomag.com
• Key Stat: Subscription OTT (sub OTT) streaming services will draw 78.9 million more viewers than total pay TV will in 2026. eMarketer
• (Industry projections) Connected TV ad spending is projected to reach $120.6 billion by 2030, growing at 16.6% CAGR. ngram
• YouTube, Netflix, and Disney's newly unified service will lead, but free ad-supported streaming TV is also coming on strong. eMarketer

Last updated: 27 April 2026