Global Scans · Screens · Weekly Summary

• [New] Major events such as the FIFA World Cup and 2026 Winter Olympic Games will deliver captive linear TV audiences while emerging sports and leagues create avenues for marketers to connect with more niche, but growing, consumer groups. Marketing Dive
• [New] 2026 will be the year that AI, standards and live scale combine to reshape TV advertising into a medium that is measurable, interactive and increasingly outcome-driven. CSI
• [New] CNN Creators is a new brand that will launch fully in 2026, an attempt to capture the informality and tone that works with younger audiences - on television as well as social media. Reuters Institute for the Study of Journalism
• [New] By 2026, live TV will account for just half of US video subscription revenues, down from more than three-fourths in 2020. eMarketer
• [New] Google TV will be incorporating its powerful Gemini AI system. Boulder Daily Camera
• [New] Even indie television series could make a mark in 2026. Fordham Now
• [New] Connected TV and premium digital channels will capture a growing share of global ad spend while digital audio will see significant increases in spend. Communicate online
• [New] 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. Yahoo Finance
• [New] Apple TV 4K users will be able to stream live feeds from their Hue Secure cameras in picture-in-picture mode in the coming months. PCWorld
• [New] On the Google side of TV land, you can expect more Gemini-powered features. Engadget
• After the pandemic drove a wave of TV upgrades, many consumers will be ready to upgrade again in 2026, particularly ahead of the FIFA World Cup. The Sydney Morning Herald
• Instagram is testing TV broadcast in the US on Amazon Fire TV devices, where creators' reels will appear on the big screen, blurring the line between broadcast and what that really means. The Drum
• TCL's 2026 X QD-Mini LED TV Series and C Series will support Dolby Vision 2 via a future update. Engadget
• Google envisions TV-based assistants as hubs for home entertainment and contextual search. MarketingProfs
• Samsung unveiled what might be the most ambitious TV at CES: a 130-inch Micro RGB prototype that dominated its exhibition space like a cinema screen in a living room. The Sydney Morning Herald
• With TV - long trusted with brand building - set to become easier to buy, its short-term outcomes easier to measure, its long-term growth effects well evidenced, and its immense addressability increasingly understood, 2026 might just be the year of, well, TV. The Media Leader
• By summer, streaming will push over 50% of all television viewing for the first time, FAST will have put Netflix in its rearview, and YouTube will surpass all of US Broadcast, combined. Media War & Peace
• As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. CNW Group

Last updated: 19 January 2026