Global Scans · Screens · Weekly Summary

• [New] With U.S. CTV ad spend projected to grow from approximately $33.35 billion in 2025 to $38 billion in 2026 - a 14% year-over-year increase-Connected TV has become a core channel that must deliver measurable outcomes. AI Digital
• [New] In 2028, CTV advertising surpasses traditional TV for the first time. blog.xapads.com
• [New] Traditional TV advertising drops to just 12% of global ad spending, while Connected TV races toward 40% by 2030. blog.xapads.com
• [New] By doing so, Netflix will persuade additional subscribers to give up their cable subscriptions, as live TV is cable's one remaining advantage over Netflix. Yahoo Finance
• [New] Apple TV holds the distinction of being one of the only streaming services to offer only original content on its platform: You will not find a rotating library of blockbusters and classic sitcoms there. CNet
• [New] Two-thirds of Gen Alphas will watch YouTube in 2026, far outpacing Netflix and linear TV. eMarketer
• [New] Brands such as Samsung and Apple will push brighter and more efficient OLED and early microLED displays into mainstream models. PC Tech Magazine
• [New] Traditional TV spend is projected to contract from $66.6 billion in 2022 to $43.1 billion in 2028. PPC Land
• [New] Key products like Apple TV 4K, HomePod mini, and the rumored HomePad remain delayed pending Siri's major overhaul expected with OS 27. Macworld
• [New] The largest funding source for programmatic CTV and audio budgets in 2026 is expected to be from linear TV. comScore, Inc.
• Retail media networks are projected to account for 15.4% of all ad revenue by 2028, eclipsing television. Indepth Research Institute
• As internet speeds increase worldwide, IPTV will likely become the dominant form of television entertainment. OnPattison
• In 2026, IPTV will become one of the most popular alternatives to cable TV. OnPattison
• With AI data center demand and streaming revenues projected to push global TV / online video past $1 T by 2030, there is a clear monetizable need for higher-capacity transport and metro edge upgrades. The Art of CTO
• Multimodal dubbing will integrate voice with gestures and expressions by 2027, with real-time automated dubbing becoming viable for live events and TV broadcasts within the next 2 years. Vozo
• AI could redistribute $60 billion of annual film and TV revenue across the broader production value chain within five years of mass adoption. Vozo

Last updated: 04 May 2026