[New] Apple aims to release augmented reality smart glasses by the end of 2026, competing with Meta Platforms' popular Ray-Bans, but has shelved plans for a camera-equipped smartwatch.
Bloomberg
[New] Apple announced plans to introduce AR smart glasses by the end of 2026, marking a significant push into AI-based devices.
OpenTools
In consumer tech news, Snap plans to launch its first consumer pair of AR glasses in 2026, whilst TikTok unveiled plans to create over 500 jobs in the UK taking its total UK workforce to 3,000.
FTI Strategic Communications
Snap has announced its own plans to release a sixth-generation of its augmented reality glasses in 2026.
Forbes
There are several opportunities which are now more open than ever: Embrace innovations of Apple, Google, Microsoft, Facebook in the fields of AR / Augmented Reality, 3D, and VR / Virtual Reality.
Internet Archive
Snap is betting big that AR glasses will reshape how people interact with technology, spending more than $3 billion and 11 yearsbuilding AR glasses.
DNyuz
Emerging technologies will take center stage at WWDC 2025, with a strong focus on artificial intelligence, augmented reality/virtual reality, and machine learning.
Geeky gadgets
Virtual reality and augmented reality together have the potential to fundamentally alter how we engage with and view the world.
Digitalfren
As virtual reality and augmented reality technologies become increasingly integrated into sports broadcasting, TVA Sport is expected to explore innovative ways to enhance viewer experiences.
Info Petite Nation
The augmented reality and VR markets are expected to surge over the next five years, reaching a value of £45 billion worldwide.
Pharmaphorum
In the coming years, we can expect further advancements in voice-calling technology, including integration with artificial intelligence and augmented reality.
archyde
Apple's glasses will focus on camera-based environmental interaction without embedded displays, distinguishing them from future AR wearables expected from competitors like Meta and Google.
PetaPixel
Apple, a leader in technological innovation, is making headlines with its ambitious plans to launch augmented reality smart glasses by the end of 2026.
OpenTools
The advent of Extended Reality (XR) technologies-encompassing Virtual Reality, Augmented Reality, and Mixed Reality (MR) - holds immense potential for revolutionizing industries across the globe.
CertLibrary Blog
Asia Pacific is expected to grow at a faster rate over the projected timeframe owing to the rising adoption of AR & VR technology in the coming years.
Towards Healthcare
By 2025, the metaverse - a collective virtual shared space combining augmented reality and virtual reality - will be more developed and widely adopted.
Science News Today
The hardware segment is projected to expand at a compound annual growth rate of 16% through 2030, driven by increasing demand for enterprise-grade AR/VR devices, particularly in healthcare, manufacturing, and automotive industries.
Market Data Forecast
Apple's smart glasses could integrate cameras to scan the environment and describe objects, look up information about products and provide directions, but they will not have any augmented reality (AR) functions.
iDownloadBlog.com
By 2025, AR and VR will revolutionize entertainment by offering fully immersive experiences, from virtual concerts to interactive video games.
vapingcorp
In the future of 2030, cutting-edge technologies such as augmented reality and virtual reality have the potential to significantly change the consumer experience.
ABITA LLC&MARKETING JAPAN
In 2025, AI-driven personalization, augmented reality, and virtual reality will play a significant role in enhancing customer engagement.
TechKnowable
Virtual reality and augmented reality technologies will take significant leaps forward by 2025, transforming entertainment, education, healthcare, and even the way we interact with the world.
Science News Today
Meta's forthcoming augmented reality (AR) smart glasses are reportedly progressing towards a release later in 2025, well ahead of Apple's much-anticipated smart glasses integrating Apple Intelligence.
Immersive Technology
Last updated: 29 June 2025
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