Global Scans · Augmented Reality · Weekly Summary

• [New] Near-eye display shipments, mostly adopted in wearable XR (extended reality) devices such as VR headsets and AR smartglasses, will be rising in the coming years and reach near 60 million by 2030. Omdia
• [New] AR advertising revenue is predicted to reach $6.72 million by 2027, with brands reallocating marketing budgets away from passive display advertising and towards first-person interactive AR-based campaigns. www.limelightdigital.co.uk
• [New] In the United States, AR users reached 95.5 million in 2024 and were projected to grow to 100.1 million in 2025, 103.9 million in 2026, and 106.9 million in 2027. www.limelightdigital.co.uk
• [New] The global installed base for AR smart glasses will reach 132.7 million users by 2030. www.limelightdigital.co.uk
• [New] Retail alone takes 55% of all AR usage in 2027, the biggest application category by far, ahead of gaming, manufacturing, and healthcare. www.limelightdigital.co.uk
• [New] The global AR/VR user base is expected to reach 3.7 billion by 2029, while deskless workers, who make up around 80% of the global workforce, are expected to be a key driver of enterprise AR adoption. www.limelightdigital.co.uk
• [New] The AR & VR industry is forecast to contribute £1.4 trillion to the global economy by 2030 and create 23 million new jobs worldwide. www.limelightdigital.co.uk
• [New] North America held more than 34% of global AR revenue in 2025, with Asia-Pacific expected to register the fastest growth at a CAGR exceeding 33% through 2033. www.limelightdigital.co.uk
• On the enterprise side, 91% of businesses use or plan to adopt AR or VR, and enterprise users should generate more than 60% of VR revenue by 2030. CompaniesHistory.com
• Snap's partnership with Niantic Spatial for location-based AR experiences demonstrates they understand that killer AR applications will be contextual and socially-connected-which plays directly into their core competency as a social platform. Next Reality
• Within the broader trend, we see strong buyer demand for solutions that enable higher quality worker training, such as the AR/VR solutions for the US military created by Corum client Envision Innovative Solutions, acquired by PD Systems. Corum Group
• More than two-thirds of US residents expect AR to become part of daily life, and 82% plan to use AR and VR more often in the future. Bayelsa Watch
• Lendlease's AI-guided bid estimations have led to a 15% faster pre-construction process, and Grupo ACS integrates AR for on-site worker training and hazard simulation. Nature
• Augmented reality and AI merge: Expect further integration of AI with AR and VR, especially in consumer products like Meta's new Ray-Ban smart glasses and Apple's Vision Pro, offering more immersive, AI-powered experiences. Opace Digital Agency
• PwC projects VR and AR technologies will deliver a $1.5 trillion boost to global GDP by 2030. SQ Magazine

Last updated: 21 June 2026