Global Scans · Generation Alpha (Tech native) · Weekly Summary

WHAT'S NEXT?: Generation Alpha will be a generation that only knows a world living in real-time. There will be more than 2 billion Alphas by 2025.

• [New] Following Generation Alpha (2010-2024) and Generation Z (1996-2010), Gen Beta is projected to span with people born from 2025 to approximately 2039, offering researchers a fresh lens to study the social, cultural, and technological trends shaping the future. The Daily Star
• Digital Natives from Birth - Generation Alpha, born between 2010 and 2025, is the first cohort to experience a fully digital world from infancy. Editorial Ape - Stories that moves Hearts & Minds
• Generation Alpha will grow up in an AI-led world, with the potential to be truly creative and engaged purposefully with the world around them. Hindustan Times
• The U.S. workforce currently spans four distinct generations, with a fifth generation, Generation Alpha, expected to start entering the workforce in the late 2020s and early 2030s. HR Daily Advisor
• Generation Alpha will face unique challenges given the evolving economy, changing climate, and growing global population. Investopedia
• When the oldest members of Generation Alpha reach adulthood in 2029, the collective economic footprint is expected to exceed $5.46 trillion. Investopedia
• By 2025, Generation Alpha (ages 0 to 13 in 2024) will be the largest generation in history, and the first to be born in the 21st century. CO- by U.S. Chamber of Commerce
• By 2040, Generation Z (1995-2009) and Generation Alpha (2010 to 2025) will make up 41% of the global population, bringing a distinct new set of generational values with them. Deloitte United Kingdom
• By 2025, the population of Generation Alpha will rise to eclipse the two billion mark, making it the largest generation to date! eCommerce Fastlane
• Some researchers have referred to Generation Alpha as Gen C or Generation COVID because they will be the first generation to grow up largely or entirely in a world touched by the COVID-19 pandemic and the response to it. Encyclopedia Britannica
• The influence of Generation Z and Generation Alpha will trigger a dramatic shift in how the world operates over the next five to 10 years. The Fintech Times
• Generation Alpha, born between the years 2010 and 2025, represents a new generation that's growing up in a highly technological and digital world. The Edvocate
• Generation Alpha is the next generation of consumers, born between around 2010 and 2025 and ranging from 0 to 13 years old. Mintel
• By 2025, Gen Alpha will be the largest generation, totalling more than 2 billion people globally, Australian social research firm McCrindle Research predicted in its 2020 report, Understanding Generation Alpha. South China Morning Post
• By 2045, members of Generation Alpha will surpass all other generational segments, totaling 2. American Alliance of Museums
• Generation Alpha, the generation born between 2010 and 2024, is growing up in a world that is vastly different from the one most of the older Gen Z kids experienced. Duncan Platt
• Growing dispersion between regions, sectors and issuers will expand the opportunity to generate alpha in 2023. Why 2023 is the year to go global for credit
• In 2023, the oldest members of Generation Alpha are turning 13 years old and will become eligible to use virtual reality headsets and immersive social platforms such as VRChat. Hospitality Net
• From Z to A: Generation Alpha (consumers born after 2010, meaning the oldest are about to enter their teen years) will number more than 2 billion worldwide by 2025, and they are already demonstrating their influence on family spending. Retail Touchpoints
• In 2023, Generation Alpha (population born 2010-2024) will establish itself as the biggest demographic globally, overtaking Gen Z. Euromonitor
• In 2023, the oldest of the world's youngest generation, Generation Alpha, will become teenagers for the first time. Propertybuyer

Last updated: 24 January 2025