Global Scans · Gen X · Weekly Summary

WHAT'S NEXT?: Over the next two decades, Gen Xers will begin taking over the leadership reins across all organizations. Gen Xers increasing incomes and savings will help them amass a net worth of $37 trillion in 2030.

• [New] In 2025, about 30% of BNPL service users will comprise of Gen X and Baby Boomers. / USA Insider Intelligence
• By 2030, millennials are likely to catch up to $68 trillion from early Gen X parents and Baby Boomers. Tech Blog | Mobile App, eCommerce, Salesforce Insights
• Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer
• An estimated $80 trillion in assets will pass from baby boomers and the Silent Generation to Gen X and Millennials by 2045. Audience Town
• An estimated USD 83.5 trillion in wealth is expected to transfer to younger generations (Gen X, Millennials, Gen Z) by 2048, supporting long-term demand for yachts and charters. Dream Yacht Sales & Ownership
• Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected. Medical University of Vienna
• You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X. Aon
• Half of Gen Z (55%) employees plan on looking for a new job in 2026, compared to 39% of Millennials, 30% of Gen X, and only 6% of Baby Boomers employees. Morningstar, Inc.

Last updated: 28 February 2026