Global Scans · Gen X · Weekly Summary

WHAT'S NEXT?: Over the next two decades, Gen Xers will begin taking over the leadership reins across all organizations. Gen Xers increasing incomes and savings will help them amass a net worth of $37 trillion in 2030.

• [New] Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected. Medical University of Vienna
• [New] You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant). Ticket Fairy
• [New] Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X. Aon
• [New] Half of Gen Z (55%) employees plan on looking for a new job in 2026, compared to 39% of Millennials, 30% of Gen X, and only 6% of Baby Boomers employees. Morningstar, Inc.
• Looking ahead, Millennials and Gen X are expected to account for more than 70% of gum unit sales within the next five years, as Boomers' share gradually declines. FoodNavigator-USA.com
• Baby Boomers are in the process of transferring an estimated $84 trillion to Gen X, Millennials, and Gen Z through 2045. Leo Wang's Blog
• Gen Y (63.9%) and Gen Z (49.3%) expect to spend more money in 2026 vs. Gen X (31.4%). Greenhouse Grower
• Gen Y (66.7%) and Gen Z (65.2%) expect to spend more time in 2026 vs. Gen X (37.2%). Greenhouse Grower
• A company could implement weekly video calls via Zoom to provide the face time Boomers and Gen X value, paired with dedicated Slack channels for rapid-fire questions that suit younger workers. Edstellar
• American Gen Zers born in 2004 can expect their total savings to amount to 766% of their disposable income in 2063, surpassing both Gen X and millennials. Yahoo Finance
• In 2025, mountain ranges will become the go-to travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Travel + Leisure
• Company transparency, healthy ageing targeting Gen X and optimizing eating through convenience all should increase in importance among consumers in 2024. Baking Business
• In 2025, millennials are expected to spend the most on social e-commerce, followed by gen Z and gen X. Mageplaza

Last updated: 31 January 2026