Global Scans · Gen X · Weekly Summary

WHAT'S NEXT?: Over the next two decades, Gen Xers will begin taking over the leadership reins across all organizations. Gen Xers increasing incomes and savings will help them amass a net worth of $37 trillion in 2030.

• Of Texans planning to buy a new car in 2026, 44% of Baby Boomers, and 43% of Gen X, are planning to buy an electric vehicle. CarBuzz
• Gen Z is most likely to have shopped on both TikTok and Instagram before; both platforms hold significant opportunities to also effectively engage Millennials and Gen X through shoppable content. Mintel
• Retirement Survey showed that Gen X workers on average say it will take a bit $1.1 million in savings to retire comfortably, but expect to have around $660,000 saved. / USA Fortune
• Gen X will probably be the conservative generation in America, but millennials and Gen Z are accelerated in the left direction, and they are not becoming more conservative as they get older the way that past generations have. Independent Women's Forum
• In 2025, Gen Z and Gen X will customize their digital personas, designing their avatar's hair, outfits and even accessories. Retail Touchpoints
• Millennials and Gen X make up the bulk of the Swiss workforce - and will be Switzerland's future senior leadership. MIT OpenCourseWare
• The percentage of consumers who say price will be the most influential factor in their purchasing decisions in 2025, with Boomers and Gen X more likely to cite price as their top priority. Quad
• By the end of 2025, more Gen Z shoppers will be buying online than Gen X. Electro IQ
• Although the focus on emerging luxury clients in recent years has largely been centered on demographics like millennials, Gen Z and High Earners Not Yet Rich or HENRYs, the wealth potential of women and members of Gen X is set to make a big impact on real estate in upcoming years. Inman
• Gen X and Millennials in the United States are at greater risk for 17 cancers than were previous generations. Curetoday
• Gen X will spend $15.2 trillion in 2025. NIQ
• By 2028, Gen X is set to overtake baby boomers, who were born between 1946 and 1964. Accounting Today

Last updated: 11 October 2025