Global Scans · Gen X · Weekly Summary

WHAT'S NEXT?: Over the next two decades, Gen Xers will begin taking over the leadership reins across all organizations. Gen Xers increasing incomes and savings will help them amass a net worth of $37 trillion in 2030.

• [New] Each generation has unique health risks - Gen X peaks in chronic disease spend, Millennials' chronic condition rates jumped from 44% to 47% in one year, and Gen Z ER visits rose 5.2% while primary care use remained low. UnitedHealthcare
• [New] Streaming video has made inroads - lots of Gen X and Boomers have Netflix or Amazon Prime Video, for example - but they might treat it like TV without commercials and thus be harder to reach with ads. new/day studio
• Roughly half of Gen Z consumers and 43% of millennials plan to take a trip over Memorial Day weekend, compared to 29% of Gen X individuals and 21% of baby boomers, the PwC poll found. Yahoo Travel
• Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role. Linda Martin

Last updated: 11 July 2026