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Generation Y (Millennials)

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

  • [New] Having come of age with mobile banking and Amazon Prime, Millennials expect the B2B brands they procure to deliver similarly personalized and frictionless experiences. Brand NewMag.
  • [New] Millennials, who will represent 75% of the workforce by 2025, actively seek out brands they feel align with their personal and professional values; when considering a company, they want to see their own needs, hopes, and dreams reflected back at them. Hospitality Net
  • Majorities of Gen Z and Millennial adults favor phasing out production of new gas-powered vehicles by 2035, compared with lower shares of Gen X and Baby Boomer and older Americans. Auto Connected Car News
  • Young Americans are most at risk, as more than half of millennials have no life insurance coverage. Yahoo
  • A majority of millennials and Gen Z consumers favor the gradual phasing-out of internal combustion engine vehicles by 2035, compared to just 38% of baby boomers and 45% of Gen X. CB Insights Research
  • Banking as a whole still struggles to attract its fair share of Millennials, who are already the biggest generation in the workforce and will make up 75% of it by 2030. Accenture Banking Blog
  • The oldest members of Generation Z are graduating college or already in the workforce, and by 2025 the Millennial and Gen Z generations will represent almost two-thirds of the workforce. Stambaugh Ness
  • With skyrocketing property prices, and homeownership further and further out of reach for many, an Australian rent-to-own scheme designed by two millennial mates will see the first cohort of customers in their own homes in three months. Australian FinTech
  • The number of people renting continues to increase, with a third of the UK's millennials who will rent into retirement. Specialist Finance Introducer
  • For millennials, who now represent the majority of the U.S. workforce and will hold about 75% of positions by 2030, it's no longer enough to talk about diversity - companies need to show it. Alvarez & Marsal
  • Millennials and Gen Zers, who have been spending more on their furry family members, not only represent the majority of recent growth, but 65% of 18 - to 34-year-olds indicate they plan to acquire or add a pet in the next five years. PR Newswire
  • Millennials and Gen Z might be the hardest to retain as they are the most likely to have short stays at companies with 27% intending to change jobs within two years. Processing Magazine
  • As Singapore's economy recovers, respondents are evenly split in terms of their income outlook, with one in two Gen Zs and millennials expecting a salary increase in the next one year. The Asset
  • Millennials in China love their luxury brands and are expected to account for a significant portion of the global luxury market by 2024. Yahoo News
  • Millennials in China love their luxurious manufacturers and are anticipated to account for a good portion of the worldwide luxurious market by 2024. The Insidexpress
  • Millennials will inherit around USD 30 trillion from their parents - baby boomers - within the next few decades. MicroCapital
  • By 2035, Africa will have the largest workforce in the world - largely Millennials between the ages of eighteen and twenty-five (25). The Business & Financial Times - financial news and information to the business community in the country and internationally
  • OpenInvest notes in a blog post aimed at advisors that the largest intergenerational wealth transfer in history will pass down over $30 trillion in inheritance from baby boomers to millennials and Generation X across the next few decades. PYMNTS.com
  • There are a number of reasons we think Chinese Millennials will drive markets over the coming decades. AsianPolyGlotView
  • There will be 100 million more women in the global workforce by 2030, with millennials representing the largest proportion of female laborers. Life Science Leader
  • The transition of massive wealth from Baby Boomers to Millennials over the next decade represents a huge opportunity to secure long-term profitability and growth. Blog
  • By 2025, millennials will make up 75% of the workforce and their changing expectations of what an employer and workplace have to offer will force companies to rethink the way they look at technology and how they use it. EM360
  • A recent global study by Oracle finds that Gen Z and millennial employees (age ranges up to 24 and from 25 to 40, respectively) expect the organizations they work for to have technology that is intuitive and easy to use as the apps they are accustomed to in their personal lives. Business Insider

Last updated: 19 September 2021


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