Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] Brazil shows even faster adoption: 45% of consumers used AI-based beverage recommendations in the past year (compared with 27% in the US), and 70% say they are very likely to use them in 2027, with the highest enthusiasm among millennials. EY
• [New] With forecasts suggesting millennials will account for more than half of the superyacht sector's business by 2030, the influence of next-generation clients is only set to accelerate - and the yachts emerging today are already beginning to reflect that reality. Burgess Yachts
• [New] 35% of Gen Z respondents and 32% of Millennials plan to switch their primary bank within six months, with digital-first platforms such as Chime, Venmo, and Cash App making it easier to move funds without a traditional banking relationship. FinTech Global
• [New] Younger shoppers are set to drive the bulk of spending growth in 2026, with 41% of millennials and 37% of Gen Zers saying they plan to spend more in 2026. Salsify
• [New] By 2030, Gen Z and Millennials will make up roughly 75% of the global workforce. Why 2026 could be a breakthrough year for financial wel
• [New] Millennials (62.3 million) are just behind Gen Z (65.1 million) in YouTube viewers, EMARKETER forecasts. eMarketer
• [New] By 2026, Gen Z will make up 27% of workers worldwide, passing Millennials to become the biggest group. Floowi Talent
• Millennials and Gen Z workers, who will make up the majority of the workforce by 2026, want more than a paycheck. Writers
• More than half of gardeners expect to spend more time gardening in 2026, and Millennials and Gen Z lead that increase. Brands In Blooms
• In 2026, both Millennials and Gen Z will embrace self-service in customer support over regular human support. BrandLoom
• More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%. NextSmartBusiness
• In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending. BrandLoom
• Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement. eMarketer
• Over 80% of US millennials will make peer-to-peer payments in 2026, EMARKETER forecasts, making them the highest-adopting generation for mobile payments. eMarketer
• 52% of Millennials feel that 2026 will be better financially for them than 2025. Cision PR Newswire

Last updated: 22 March 2026