Global Scans · Augmented reality · Weekly Summary

• [New] AR revenue is expected to surpass US$ 50 billion by 2027. Market.us
• [New] By 2026, the foundational standards for Web AR will be mature and widely implemented. App Development | Frame Sixty
• [New] By 2026, browser-based AR will support complex physics, multiplayer interactions, and sophisticated game mechanics. App Development | Frame Sixty
• [New] Snap's partnership with Niantic Spatial for location-based AR experiences demonstrates they understand that killer AR applications will be contextual and socially-connected-which plays directly into their core competency as a social platform. Next Reality
• [New] More than two-thirds of US residents expect AR to become part of daily life, and 82% plan to use AR and VR more often in the future. Bayelsa Watch
• By the time consumer Specs launch in 2026, there should already be a library of proven AR experiences with demonstrated user engagement and revenue potential. Next Reality
• Enterprise software developers and augmented reality application creators should begin considering how their solutions might integrate with Apple's smart glasses platform. BUSINESS 2.0 NEWS
• The timing of a potential late 2026 unveiling would position Apple's smart glasses launch to compete directly with expected next-generation products from established augmented reality companies. BUSINESS 2.0 NEWS
• By 2026, the Augmented Reality Web will be more accessible, powerful, and integrated into our daily digital lives. App Development | Frame Sixty
• Amazon is reportedly aiming consumer AR glasses for late 2026-early 2027. Glass Almanac
• Monthly AR engagement will reach over 25% of global internet users, indicating that AR is becoming part of regular digital interaction. Bayelsa Watch
• In 2026, Augmented Reality will account for the largest share at 50%. Bayelsa Watch
• By 2026, more industries will adopt AR wearables, leading to enhanced training programs and improved customer service experiences. Tech Shopping Zone
• Progress in AR technology and immersive digital spaces will enable brands to create interactive entertainment experiences that naturally combine physical and digital worlds, substantially changing how partnerships deliver value to consumers and stakeholders in the coming decade. Michigan Coalition for Human Rights
• 40% of planners expect AI-powered event apps to be standard by 2026 - a category that increasingly includes AR navigation embedded within official event apps, automatically guiding attendees to their next scheduled session without requiring manual map interpretation. Tree-Fan Events LLC
• Snap has pushed Specs toward consumers, promising smaller, friendlier AR hardware in 2027. Glass Almanac
• Reports show Amazon developing consumer and worker AR eyewear that could blend navigation, inventory overlays, and shopping experiences. Glass Almanac
• Best Buy plans to lean into AI glasses as well as other Meta products, like VR headsets, with dedicated spaces within stores. Digiday
• The AR/VR retail segment is expected to grow at 28-32% CAGR through 2033, supported by improving hardware capabilities, declining hardware costs, and expanding consumer familiarity with immersive technologies. Persistence Market Research
• The global AR investment scale will hit $747.3 billion in 2026, with a massive 86% of brands reporting that AR directly drives new sales channels. Kivicube Blog

Last updated: 26 April 2026