Global Scans · Millennials · Weekly Summary

• [New] According to key data points from a BTS study from Deloitte, Gen Z and millennial parents expect to rely more on social media as they hunt for deals, with 54% of millennials using it for price comparison, versus 53% of Gen Z respondents. WWD
• By 2030, Gen Z (born between 1995 and 2010) will comprise 35% of the workforce and Millennials (born between 1981 and 1994) will represent 40%. Skift Meetings
• Again, young people are more likely to take the first step and start investing, with more than two in five (41%) Gen Z and a third of Millennials considering setting up a small, regular investment in 2027. / UK The Investment Association
• Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role. Linda Martin
• Generational shifts, especially millennials forming families and boomers retiring, will reshape where and how Australians live and spend. Property Update
• By 2026, millennials and Generation Z will turn to jelly beans and gummy bears at different moments in their lives, whether for consumption or as fashion items. valorinternational
• Gen Z and Millennials will embrace asymmetrical colorful styles in 2026, especially in fashion and beauty. Yahoo
• Fortune Gen Z and millennials will get life insurance if it's super cheap or free. Fortune
• More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages. Simon Kucher
• Thanks to the $124 trillion Great Wealth Transfer, millennials and Gen Z are expecting an average inheritance of $106,000 per person. Fortune
• Gen Z and Millennials are projected to make up 75% of the workforce by 2030 - and we still have little clue as to how to engage them. Skift Meetings

Last updated: 14 June 2026